Behavior Change & Communications

According to USAID, behavior change and communications focuses on facilitating and encouraging health-promoting behaviors. It uses behavior as a lens to ensure appropriate use of and demand for improved services; it also maintains this approach in planning and designing infrastructure and services. Resources available in this sub-theme include school hygiene seminars, hygiene support contacts, and information on safe hygiene practices.

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Behavior Change & Communications Resources

Maintaining Safe Water Supply and Sanitation: Student Text

Published: 
January 1, 1980
U.S. Agency for International Development
Unhygienic conditions, such as improper excreta disposal and unsafe water supply, which are common conditions in many of our rural communities, lead to increased illness of the residents and can lead to death, particularly for children. Poor personal hygiene habits also lead to increased illness...Read more
Regional focus: 
LesothoSub-Saharan Africa

Social Soundness Analysis: Upper Volta Village Water Supply Design Project

U.S. Agency for International Development
It is the purpose of this annex to delineate within the social analysis format, those issues that are of paramount importance to the successful implementation of the project including: the socio-economic and political structure of the region as related to successful project design; correct...Read more
Regional focus: 
Burkina FasoSub-Saharan Africa

WASH At Scale: Hygiene Improvement Project (HIP) - Ethiopia

U.S. Agency for International Development
Hygiene in Practice (HIP) employed an at-scale approach in Ethiopia's Amhara Region, predicated upon the principle of multiples. The project promoted improved hygiene behavior by working on multiple levels, engaging multiple players, and stressing multiple behaviors through multiple...Read more
Regional focus: 
EthiopiaSub-Saharan Africa

Real Impact: Ethiopia Hygiene Improvement Project

U.S. Agency for International Development
Hygiene in Practice (HIP) employed an at-scale approach in Ethiopia's Amhara Region, predicated upon the principle of multiples. The project promoted improved hygiene behavior by working on multiple levels, engaging multiple players, and stressing multiple behaviors through multiple...Read more
Regional focus: 
EthiopiaSub-Saharan Africa

Case Study: School Water, Sanitation, and Hygiene Plus (SWASH+) Community Impact Program: Research for Policy Changes

Foundation Center
Since 2006, the Bill and Melinda Gates Foundation has supported the Sustaining and Scaling School Water, Sanitation, and Hygiene Plus Community Impact program (SWASH+) in Kenya, contributing $9.5 million to CARE for the 5-year project. The initiative is an action-research and advocacy project...Read more
Regional focus: 
KenyaSub-Saharan Africa

Real Impact: Senegal the Water and Development Alliance

U.S. Agency for International DevelopmentThe Coca-Cola Company
USAID's Real Impact series highlights examples of water sector projects around the world. Each case example provides from-the-field insights about successful approaches, challenges faced, and lessons learned.Read more
Regional focus: 
SenegalSub-Saharan Africa

Who Will Go for the Ball? A WASH Education Comic Book

Relief InternationalU.S. Agency for International Development
This behavior change communications tool was designed by teenagers in Ghana to get their peers to think about WASH in their daily lives.Read more
Regional focus: 
Sub-Saharan Africa

My Health, My Wealth: The WASH Funtivity Book

Relief InternationalU.S. Agency for International Development
This behavior change communications tool, designed for children 6-12 years of age, is full of fun activities to get kids thinking about proper sanitation and hygiene practices.Read more
Regional focus: 
Sub-Saharan Africa

iDE's Perspective on Women in Development

iDE
This provides a brief overview of the role of women in iDE's work and the impact that targeting women with development activities has.Read more
Regional focus: 
Global

Concept Note 1 Examining Social and Behavior Change Communication (SBCC) Strategies to Incorporate Nutrition, Hygiene, or Health Into Agricultural Programs

U.S. Agency for International Development
This concept note focuses on one of the central tenets of SPRING, which is to promote social and behavioral change with multi-sectorial and community-directed approaches. Successful health behavior change interventions in developing countries must rely upon insight from previous successes and...Read more

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