Conserve to Enhance is a program that was developed to link water customers' interest in water conservation with their interest in benefiting the environment. Environmental concerns motivate many water users to conserve, but no mechanism currently exists to allow customers to ensure their conservation efforts will directly benefit the environment. Thus, the average citizen may be more likely to participate in a water conservation program when the program is connected with environmental benefits. A Conserve to Enhance mechanism will make conservation programs more effective by offering a more complete link between individual water use behavior and creating a more sustainable water future.