USAID Ghana WASH Project: Winrock International's Behavior Change Communication (BCC) Strategy for the Ghana WASH Project
Water, Sanitation and Hygiene (WASH) are powerful drivers of human development, as they affect quality of life through improved health and rising wealth. Behavior change interventions are crucial to not only improving hygienic health, but also generating multiplier social impacts. Awareness is growing amongst public health practitioners that until hygiene is properly practiced both at home and in the community as a whole, the desired impact of improved water and sanitation service in terms of community health benefits cannot be realized. In line with this approach, Winrock International (WI), through Relief International (RI) under the G-WASH project, is promoting hygienic behaviors in schools, communities, and clinics.