Behavior Change & Communications
According to USAID, behavior change and communications focuses on facilitating and encouraging health-promoting behaviors. It uses behavior as a lens to ensure appropriate use of and demand for improved services; it also maintains this approach in planning and designing infrastructure and services. Resources available in this sub-theme include school hygiene seminars, hygiene support contacts, and information on safe hygiene practices.
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Behavior Change & Communications Resources
Social Soundness Analysis: Upper Volta Village Water Supply Design Project
U.S. Agency for International Development
It is the purpose of this annex to delineate within the social analysis format, those issues that are of paramount importance to the successful implementation of the project including: the socio-economic and political structure of the region as related to successful project design; correct...Read more
Regional focus:
Burkina FasoSub-Saharan AfricaWASH At Scale: Hygiene Improvement Project (HIP) - Ethiopia
U.S. Agency for International Development
Hygiene in Practice (HIP) employed an at-scale approach in Ethiopia's Amhara Region, predicated upon the principle of multiples. The project promoted improved hygiene behavior by working on multiple levels, engaging multiple players, and stressing multiple behaviors through multiple...Read more
Regional focus:
EthiopiaSub-Saharan AfricaReal Impact: Ethiopia Hygiene Improvement Project
U.S. Agency for International Development
Hygiene in Practice (HIP) employed an at-scale approach in Ethiopia's Amhara Region, predicated upon the principle of multiples. The project promoted improved hygiene behavior by working on multiple levels, engaging multiple players, and stressing multiple behaviors through multiple...Read more
Regional focus:
EthiopiaSub-Saharan AfricaReal Impact: Senegal the Water and Development Alliance
U.S. Agency for International DevelopmentThe Coca-Cola Company
USAID's Real Impact series highlights examples of water sector projects around the world. Each case example provides from-the-field insights about successful approaches, challenges faced, and lessons learned.Read more
Regional focus:
SenegalSub-Saharan AfricaWho Will Go for the Ball? A WASH Education Comic Book
Relief InternationalU.S. Agency for International Development
This behavior change communications tool was designed by teenagers in Ghana to get their peers to think about WASH in their daily lives.Read more
Regional focus:
Sub-Saharan AfricaMy Health, My Wealth: The WASH Funtivity Book
Relief InternationalU.S. Agency for International Development
This behavior change communications tool, designed for children 6-12 years of age, is full of fun activities to get kids thinking about proper sanitation and hygiene practices.Read more
Regional focus:
Sub-Saharan AfricaConcept Note 1 Examining Social and Behavior Change Communication (SBCC) Strategies to Incorporate Nutrition, Hygiene, or Health Into Agricultural Programs
U.S. Agency for International Development
This concept note focuses on one of the central tenets of SPRING, which is to promote social and behavioral change with multi-sectorial and community-directed approaches. Successful health behavior change interventions in developing countries must rely upon insight from previous successes and...Read more
Concept Note 2: Evaluating an Enhanced mHealth Component for Maternal, Infant, Young Child Nutrition (MIYCN) Programs
U.S. Agency for International Development
This study aims to address a crucial knowledge gap by conducting formative, process, and summative evaluation of an 'enhanced' mHealth approach for promotion of maternal, infant, and young children nutrition (MIYCN) using a social and behavior change communication (SBCC) framework...Read more
USAID Ghana WASH Project: Winrock International's Behavior Change Communication (BCC) Strategy for the Ghana WASH Project
U.S. Agency for International Development
Water, Sanitation and Hygiene (WASH) are powerful drivers of human development, as they affect quality of life through improved health and rising wealth. Behavior change interventions are crucial to not only improving hygienic health, but also generating multiplier social impacts. Awareness is...Read more
Regional focus:
GhanaSub-Saharan AfricaIntegrating Water, Sanitation, and Hygiene into Nutrition Programming
Published:
May 1, 2013U.S. Agency for International Development
This resource provides the reader with guidance on how to integrate water, sanitation, and hygiene (WASH) components into nutrition programs. Provided in this document are guidance on key WASH practices, such as optimal handwashing, treatment and safe storage of household drinking water, sanitation...Read more
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